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вЂњAll other swimming goggles are kind of вЂone-size-fits-allвЂ™. We took a deeper dive with Barfred who broke down the technology behind what makes Magic 5 so unique. The product differentiates itself from all others on the market in that the Magic 5 goggles are specifically designed for the end-users face. We put ourselves in a situation where we wanted to apply technology in the last 5% of the product where we could create a product that fit much better.вЂќ WhatвЂ™s Different About The Magic 5 Swim Goggles? We wanted to make a product that we could sell to everyone and that meant that we had to have a price point that was competitive. вЂњWe quickly realized that we wanted to make a product that catered to everyone who swims,вЂќ said Barfred, вЂњnot just triathletes and competitive swimmers. In describing how he and his partners came up with the Magic 5 brand name, Barfred said the name applies to the innovative tech which is actually where the magic happens. Rasmus Barfred brought his experience in launching startups and branding, and the Magic 5 team was born.

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ThatвЂ™s where we basically started up with the idea.вЂќД¬o-founder, Bo Haaber has a background in software development, while Niklas Hedegaard was a professional swimmer for the Danish national team.

So, he ended up being in this training camp for 2 weeks and not really swimming. He went out and bought whatever he could find but nothing really worked for him. вЂњIt came out of our own frustrations with the existing goggles on the market,вЂќ said Barfred, вЂњwe both did Triathalon and the idea came upon us when Bo attended a training vacation in Europe and forgot his goggles.

Rasmus Barfed (Marketing Director), Bo Haaber (CEO) and Niklas Hedegaard (COO) founders of The Magic 5 Behind The Magic 5 Swim Goggles